Today, there is no denying the fact that a social media marketing strategy and business go hand in hand. Conventional marketing methods are too expensive these days, and most of your potential customers can’t reach you using the old school tactics.
Do you know that about 42% of the world’s population has a social media account, which means that there are nearly 3.2 BILLION users all across the globe that can be in the list of your potential audience?
54% of social media users use their social media accounts to research products and services before they buy, and 90% of social media users have already connected with a brand or business through their chosen platform.
The statistics are staggering, and social media platforms undoubtedly open an infinite range of options for brands to promote products and services using social media. If you aren’t convinced yet, then here are seven positive effects and benefits of social media marketing for your business. Dive in!
1. Better exposure and extended reach
An average user spends more than 3.5 hours per day on social media for networking and messages. Apart from networking and partnership-produced backlinks, social media benefits your business by providing a global customer base. You can connect with people from various parts of the world and boost your organic visibility.
2. Increased website traffic
Although social media shares and likes don’t serve as actual full-value backlinks, the people, brand, and webmasters/markets that see your business’ content on social media may relate to it. These backlinks hold real value in your social media marketing strategy for increasing the organic traffic of your site.
3. Better conversions and heightened ROI
The more your website traffic and the better your social media reputation, the higher is your return on investment and conversions. One of the other advantages of social media platforms is that it facilitates a seamless path of the conversion of visitors into potential customers.
4. Gaining a competitive edge as you go viral
Social media is all about viral posts and content. If you craft likeable content, then there are chances that you might go viral. You can’t just overthrow your competitors using the right social media marketing strategy. Still, you can also trace your competitor’s progress and ideas if you establish your eminence on social media.
5. Humanize your brand and establish your brand authority
Branding is a complicated subject matter which depends on multiple resources, and social media is one resource through which you can build your brand reputation and establish your brand authority. Surveys state that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to others. So with the benefits of using social media marketing, you aren’t just increasing your brand’s visibility, you are also humanizing and patronizing your brand as a leader in the industry.
6. Crowdsourcing of ideas and influencer marketing
Social media is a pool of insightful ideas. You can interact with the crowd directly and get a truckload of ideas for stretching your sales margins. Fewer people know that 49% of consumers depend on influencer recommendations on social media to decide their next purchase. So, through influencer marketing on social media platforms, you can enhance brand loyalty for your business.
7. Improved customer experience
With the advent of social channels, it has become faster and easier for customers to receive, review, and respond to customers’ grievances and feedback. A significant advantage of Social media is that it is mobile friendly and easily accessible. The demand for mobile-friendly content is rapidly increasing and is justifiable as well. Almost 80% of total time spent on social media websites takes place on mobile platforms, and so using relevant social media content can make communication and sharing of ideas easier on social media.
Harness the power of social media marketing strategy for your business and generate more leads, promote content, collaborate with influencers, boost sales, increase brand awareness, close deals faster and gain more traffic for your online portal.
Where are you right now in social media marketing? Unleash the potential of your social media channels with BoTree Digital and get ready to stay ahead of the growth curve.