We live in the era of digital advent, where traditional marketing strategies are no longer apt to target the younger demographics. Educational institutes must embrace the digital channels if they want to extend the boundaries of their reach and convey their message in a cost-effective manner.
Digital marketing is a significant cornerstone of every education marketing strategy because it can greatly help to increase revenue and decrease cost per lead.
Surveys state that 55-60% of students are more likely to consider educational institutes that use digital channels like emails, social media, etc. to communicate.
Technology is the dominant tool that is taking mankind forward, and digital marketing strategies in the education marketing plan are no exceptions as the statistics suggest. Higher education institutes saw the highest social media follow growth across the social media landscape in the year 2016, and with a 77 percent annual follower growth on average.
Undoubtedly the figures are amazing and suggest that through an efficient education marketing strategy plan, institutes can break through their audience. But it should not be forgotten that marketing in higher education comes with its own set of trends and dynamic challenges.
To stay on top of your marketing action plan, here’s a list of 10 education marketing strategies inspired by the top marketers. Have a look!
An intuitive website is one of the most valuable factors for marketing strategy.
Having a website is indispensable if you want to thrive online. With more than 35 million users online on average, searching for the right products and services, it becomes necessary to have a website for a profound online presence.
With stunning UI/ UX, develop a website that is user friendly and functions without glitches. Make your site fast, implement a responsive webdesign, and revisit your navigation. That would be the first step in your digital marketing strategy for education services.
If you are stepping your foot in the world of digital marketing, then the first step is fabricating relevant and catchy educational content for your channels. Also, make sure that you use the right keywords, build backlinks, and your content should be conversion oriented.
Conversion oriented content can be easily generated by defining the details about your institution, like its
This can directly persuade students to link with your organization and interpret their interests based on your institute’s facilities.
Do not forget that SEO is an integral element of every successful digital marketing strategy. Organic SEO services can enhance your institute’s visibility on search engines, which is the primary platform for users’ searches. Make sure that your content is optimized for suiting the search engine algorithms and every web page is considered for several criteria like affluent title tags, optimum keyword density, appropriate eta description, refined headers, internal links, etc.
Keywords especially are very important to identify. Find the keywords that you want to rank for, evaluate what keywords you are currently ranking for and develop an education marketing service and content plan to naturally use the keywords in helpful resources.
There is no dissenting from the fact that Millennials are immensely fond of their phones. In fact, 1 out of 5 millennials uses ONLY mobile devices to access the internet.
If you have a non-responsive or non-mobile-friendly website, then that won’t just cost you your image but will make you a distant option from the customers. Make sure that your education marketing plan includes a website that is compatible with multiple platforms and builds your content, keeping in mind web personalization attributes.
If you have a budget, using Google AdWords to market the education services is excellent.
Google ads, along with Facebook ads, can be beneficial for an education marketing strategy program. The most significant advantage of digital ads is the accurate targeting of demographics, intent, etc. This helps in giving an incredible click-through rate (CTR) for the ad campaign.
Managed ad placement is the process of placing your PPC ads on relevant web pages that relate to your program. In this process, you can also display ads on web pages that are dedicated to education and career advancement. In this way, the education business marketing strategy not only helps you to regulate your marketing budget but also aids in reaching the most appropriate prospects efficiently.
Here are some of the tips to follow for better Facebook ads:
Prospect students expect you to have a strong social media presence.
Education institutions cannot think of ignoring social media platforms for their marketing when the primary audience is the new generation. There are more than 33.2 billion social media users worldwide that equate to about 42 per cent of the total population.
Use the power of social media platforms like Twitter, Facebook, Reddit, etc in your education business marketing strategy. As you gradually build your social media presence, you reach a position where a single piece of content can instantly go viral and reach millions.
Present on these channels helps you keep your institution in front of the minds of prospective students and parents. The social media content must speak with the current students, parents, the prospective students, alumni, and other fellow institutions.
Yes, that’s the power of social media marketing!
Let’s looks at a few strategies for social media to maximize your efforts:
You can even broaden your social media scope by having a live webinar to discuss your institution on Facebook Live.
Video has a more significant impact than text.
Education marketing specialists seldom have to look far for content ideas, and this is why educational video content is among the most popular types of video content.
Marketers are increasingly investing in video content because it gives them a great return on investment. Approximately 78 percent of people watch online videos every week, and that’s indeed a lot of potential viewers that can be targeted.
One of the major benefits of digital marketing initiatives is that you can see the result of your efforts in real-time and make corrections with every campaign and tactic. Create Key Performance Indicators (KPIs) in a dashboard so that you can do a routine evaluation of how your plan is doing.
The KPIs can include student acquisition cost, website analytics, conversion rates, social media engagements, traffic sources, etc. as the determining metrics.
Besides these, you can also optimize your email program with AI and automation to make the education marketing strategy more streamlined, inexpensive, and easier.
Use chatbots, social media posts, etc., and stay connected with your target audience 24×7 while gaining insights about their interest.
Education and digital marketing are like matches made in heaven. You want new students – you have to adapt to the latest digital marketing trends for education marketing services.
Use apps, intuitive interfaces, and flawlessly designed content to earn the name and fame for your organization.
Among all the education marketing companies, BoTree Digital is an exceptional alternative to take your sales over the roof. Utilize the right strategies and make your educational institute a revered name in the industry.
Put your higher education marketing strategy on priority and save time.