A featured snippet is a search result seen on top of Google’s organic products, presented in a box. The featured snippet makes it easy for the searcher to get answers to his or her query on the spot. At times it so happens that the user does not have to click anything else to find the answer, as the featured snippet itself satisfies the query.
The featured snippet allows you to be seen even above the #1 on Google search page. It is referred to as ‘#0’ as it is positioned above the organic google ‘rank #1’. If your site ranks on the first page of Google, you stand a chance to be featured in a snippet box! Google is continually searching for new and different content to show up in snippets. Checkout our blog on most 5 tips important to rank top on Google and to increase your website traffic.
Here are a few benefits that featured snippets offer to a business.
The brand that is featured gets additional brand exposure in search results. So every website would want to get featured in the snippet box.
You do not have to be #1 in your industry to get featured. According to Ahrefs, 99.58% of featured snippets rank in Google’s top 10 SERPs for a particular search query. So if you are already ranking well, then you have a good chance of getting featured.
‘Image of the search queries with featured snippets.’
According to Ahrefs, the pages that are ranking in the top 10 on Google usually get featured. The content need not be on #1 always. But if your content is ranking high on particular search queries, you have a high chance of getting featured.
According to Ahrefs, there are about 2 million featured snippets.
Using SEMrush, you can find out the snippets for which your competitors are ranking and the keywords they are using. You can search for your specific keywords and check which keywords are ranking and which pages are getting featured for those particular terms. Optimize your content for the same topics and keywords to get featured.
Here are the few things that you need to take care of to get featured.
Even after you make all the above changes, the result will not be seen immediately. Your content has to pass through Google’s ranking system several factors to get featured.
Studies suggest that long-tail keywords mostly trigger the featured snippet. If the user types more words in the search box, there’s a higher chance that the featured snippet will appear in the box. This is because the long-tail query matches the phrases and words in content and enables Google to deliver exactly the same results to the users.
Identify the keywords that start with questions. Most featured snippets appear as answers to specific questions. The more question related keywords you have, the better chances of getting triggered in the snippets area.
However, the vast majority of featured snippets appear to provide valuable information about search queries in the first sentence. So you have content that provides the solutions to your users query in the first line, there’s a high chance that your content will appear in the featured snippet area.
The best practice is to identify keywords where you are already ranking high and then optimize your content so that it can appear in the snippets box. You can do a search and see what kind of content that keywords are triggering.
Search on Reddit, Quora, and others to find the answers to those questions. If you can’t find it, that’s good. Now you can add the content in a single line that can appear as information in the snippet box.
Google has certain rules for featured snippets that continue to evolve over a period of time. While there’s no exact and absolute measure of how feature snippets appear, Google has provided guidance to websites for how they can get to the snippet box.
While there’s no certain measure of how often Google changes featured snippets, you can deliver the right content in the right form to appear in the box. Sometimes, your snippet after the first search result, sometimes before that. It depends on how efficiently you are able to match the regulations that Google for delivering the snippet box.
Here are the keywords for which we are ranking in the featured snippet:
There are three types of featured snippets
This type of search snippets shows information about the search query in the text format. The information seen is excellent but not sufficient to satisfy the reader’s quest. The reader has to click the snippet to get the detailed information. The quest for additional information makes such snippets get more CTRs (Click Through Rates).
This type of snippet shows the answer in the form of a list. Here is how it looks.
This type of snippets shows information in table format, as shown below.
Featured snippets are presented differently than other search results, such that people get attracted to click the link. So if your content can get shown up in the featured snippet, then just think of your CTR!
Most of the people feel like this, but this is not always true. It all depends on whether or not Google can provide you with satisfactory answers.
If your featured snippet itself shows the satisfactory answer to the searcher, then he may not want to click your link to read further. In such cases, the featured snippet will not get enough clicks.
While the snippet which shows partial information stands a chance to get more clicks to the link.
Take a look at the featured snippet below, “what time does stock market close“. This is what google shows for this particular search query.
The required answer is easily seen in the description of the snippet and the searcher’s query is easily satisfied. The searcher does not need to know anything more than the time and so the probability of not clicking this link is more.
These types of snippets result in fewer CLICKS The description in the snippet has already satisfied the searcher’s query.
Now, let us look at the snippet below.
The above two types of search queries get at least one click per search. Even though the above snippets give some information, it is not enough for the reader. So the reader would want to learn more and click the link. Hence, these types of snippets would get more clicks (CTR).
Featured snippets are the best tools for free online marketing. If you have the right content and SEO in place, you can easily appear in featured snippets. They enable you to get shown to your customer without competing with others in the industry. One can say that due to the short attention span of people, featured snippets are more effective for increasing traffic on your website than any other SEO method.
I hope you liked reading the article. Get started using the tools, optimize your content, insert long tail triggered keywords, fix all SEO issues, format your blog and make all the necessary changes that Google loves! BoTree Digital can help you rank better in the search results and get you in the featured snippets quickly.
Contact us today for more information.