Instagram is the perfect marketing platform for small businesses looking to target a younger population. This is because the platform comprises mainly of millennials between the ages of 20-36. Instagram ads have emerged as a promising method to target this audience.
Since its inception in 2015, ads have supported small businesses to sell their products through the platform at affordable costs.
While Instagram ads are most effective for food, fashion, travel, and beauty, other companies have started to use Instagram advertising in their favour as well.
Nearly 80% of Instagram users follow a business. There is a huge opportunity for startups and small businesses to target this audience. They can either choose ads within Instagram or promote with Instagram partners.
You can start advertising your products to a smaller audience within a budget of your choice.
In 2020, it is crucial for small businesses to include Instagram ads in their social media advertising strategy. The conversion rate with ads is relatively higher than organic posts.
Instagram offers you the option to post a video ad, photo ad, carousel ad, collection ad, and the highly popular, stories ads.
Depending on your business and audience, you can select a format and start Instagram ads today.
In 2020, small businesses will face a lot of competition as people move towards entrepreneurship. Instagram advertising cost is less than PPC and other online ad methods, providing you with leverage against more prominent companies.
You can use Instagram ads and maximize your chances of being seen amongst the millennial generation. If you’re looking to generate more sales with Instagram, we can help.