Your customers have a smartphone. They spend most of their time surfing online. When they search for a product, they find your competitors but not you. Even though you created great content, you are not visible to them. Why is this happening? And more importantly, What do you do now?
Creating relevant content and implementing SEO will only work if your website design is responsive and mobile-friendly. The world is hooked to their smartphones. If they can’t access your website on their mobile, you’ve lost them already.
Responsive webdesign allows websites to optimize the content according to the screen size on which it is accessed. It adapts images, text sizes, and prevents them from appearing bigger than your screen’s width. When your website is optimized for mobile phones, your readers don’t have to scroll, resize, or zoom in and zoom out everything on their devices. Navigation becomes easier when a website is mobile-friendly and adapts to the screen size of every user.
The biggest advantage of a responsive website is that you don’t have to build a website for different screen sizes. Mobile-friendly websites automatically adjust to every device. It scales up and down according to how the user’s device capabilities to showcase the website.
Today SEO is the primary marketing technique in every company’s digital marketing portfolio. Best SEO practices get your website to the top of search engines and drive invaluable traffic.
Google understands that the world is going mobile. Its algorithm gets stronger with each day to deliver relevant results to its users. Along with great content and relevance, it is also vital that your website is responsive to them. With a responsive interface, Google’s crawlers determine the websites where users can find information in the fewest clicks. This extensively increases your chances of reaching the top of the search engine results page.
The following points illustrate the benefits a mobile responsive business website can offer for effective SEO –
Mobile-friendly websites are not an attractive tactic anymore; they have become the norm. They provide instant access to the users for every search query. Results at the tap of a thumb are what make mobile-friendly websites the need of the hour. A responsive website will enable you to take advantage of the biggest consumer segment – The Smartphone Generation.