Four of the biggest online portals, namely YouTube, Facebook, Wikipedia, and Medium, work on the concept of user-generated content (UGC). Considering this, companies and businesses aligned their SEO strategy with user-generated content to reach the maximum amount of audience.
Organic SEO is an integral part of online marketing, and UGC is an automatic enhancer of organic traffic. Before we proceed, here are a few statistics you should know about user-generated content:
But why is UGC is an essential element of any organic SEO services strategy? The answer is simple, user-generated content offers social proof. It confirms to people that what the majority of people are doing might be the right thing to do. UGC is great in increasing the conversion rates as people trust those who have actually used the product. This is why influencer marketing gained popularity as people believe the endorsements from celebrities they love.
User-generated significantly multiplies your chances of being viewed by your target audience. UGC is shared extensively, and people in your target audience’s network can know who you are. Even the best SEO company in the world cannot deny the fact that UGC is an excellent source of conversion for their clients. Here’s why you should use UGC:
When customers naturally insert phrases or words related to your products, your SEO will automatically improve. Since the testimonials page is also indexed, inserting a few keywords here and there will significantly impact your rankings.
A major part of the SEO strategy is to improve rankings by creating more and more engagement. Contests and giveaways are great ways to engage your users. They can share your content, and the search engines will index it and count it in the natural results.
User-generated content is a form of online word-of-mouth marketing. It means that more referrals from other people and higher social proof for your brand. Organic SEO services, combined with UGC, provide more traffic and improves the overall customer buying journey.
UGC is a powerful way to increase traffic and bring in more sales. Today, consumers are more interested in what other people have to say about a brand. Including UGC in your SEO strategy will provide the maximum amount of organic traffic that will improve your search engine rankings.
If you’re looking to increase your website traffic today through organic methods using UGC, we can help. BoTree Digital is a leading digital marketing agency offering professional SEO services to enhance your presence in the online world. Contact us today for a FREE QUOTE.