In the past ten years, social media has been accompanied by individuals and businesses in every industry, wanting to use new tools to communicate with family, friends, colleagues, and potential customers.
Social media marketing for healthcare has evolved in the past decade. It brings a unique opportunity to connect with patients, physicians, organizations, and a wide range of audiences.
Compared to other industries, healthcare has been a little slow in embracing digital communication.
The ever increasing competition for providing better and faster service have made healthcare providers leverage social media platforms to increase their brand visibility and build strong relations with the patients and audience. Now the healthcare industry’s digital culture is changing rapidly and all the stakeholders – the healthcare providers, practitioners, and patients, are a part of it. Therefore, hiring a social media marketing agency for your business is the right move.
Before the COVID-19 pandemic outbreak, digital technology was already being leveraged to optimize healthcare services worldwide, but at a slow pace.
Many healthcare services were closed in the initial months of this pandemic entirely, either due to capacity issues or safety concerns. Simultaneously, extreme social distancing measures made routine trips to hospitals and pharmacies a challenging task. Many patients and their families hesitated to visit a hospital.
Here is when the Internet+Healthcare strategy came into the picture. Physicians and health systems worldwide started to adopt virtual treatment approaches that prevented physical meetings between patients and health providers. Hence, there was a boost in online consultation services to help patients.
“2020 may come out as a decade when digital technology reshaped the healthcare system.”
Thanks to technology, patients are now receiving better treatment with virtual reality tools, wearable medical devices, telehealth, and 5G mobile technology. Also, doctors can streamline their workflows using artificial intelligence-powered systems.
Hence, social media provides a space to discuss medical conditions outside of the healthcare providers’ office.
• Allow a variety of content formats such as text, photos, multimedia.
• Enable high-speed and large-scale reach for information sharing and distribution.
• Provide different levels of communications as one-to-one, one-to-many, and many-to-many.
• Easy to access via computers, tablets, and mobile devices.
• Almost free of charge.
• Results can be tabulated and measured.
These features provide social media with the ability to facilitate communication and information sharing among healthcare providers themselves and their consumers.
A social media advertising agency has become an integral part of many healthcare organizations’ marketing and communication strategy. Social networking and advertising have become critical components of the overarching digital marketing strategy to engage patients on the platforms they use, such as Facebook, Twitter, and Instagram.
More and more people are now relying on social media networks for healthcare and their resources. Nearly 70% of adults and many senior citizens use social media to seek and share health information.
Healthcare providers, healthcare agencies, and brands need to create engaging social content. This content needs to be informative, timely, and accurate.
Healthcare providers and organizations are responsible not only to help guide and inform the audience through an actual crisis but also for fact-check users.
Social media opens up many opportunities for healthcare systems.
All these activities need a strong social media plan with excellent content to execute.
A fair content calendar for social media should include photos, videos, and links. A photo-only or a link-only approach does not work. The plan has to have a varied content mix.
Also, the organic posts that are well-performing should be boosted within the 24 hours after posting, and this will provide a substantial boost to the content that is already proven to perform well.
People believe and appreciate businesses that speak in a human voice.
A social media management company can help hospitals and doctors create and improve relationships with the patients, the audience, and employees by sharing their trusted information.
Hospitals and doctors can leverage social media community groups and messenger to create deeper connections with the audience and build authenticity.
Through social media sites, physicians can participate in online communities, listen to experts. They can even network and communicate with colleagues regarding patient issues.
Another example of professional networking among HCPs is crowdsourcing, through which they can solve problems or gather information and opinions related to their field.
The healthcare providers and the doctors are seen as the valuable information providers for any health-related queries by many audiences. Social media’s communication capabilities can improve clinical education/information among the students, patients, and the audience.
HCPs can share information, debate on healthcare practice issues, promote health behaviors, engage with the public, and interact with patients, caregivers, students, and colleagues. This can be quickly done by posting images, photos, and videos, for easy understanding.
They can even direct followers to other authentic websites for more and better information. (image of any sm account that redirects to another site)
Articles and blog posts can be shared on platforms like Google+, Facebook, and also LinkedIn. On the platforms like Quora, health-related queries can be solved by answering the questions. These content pieces help in improving the search engine ranking.
Patients and their families can use social media technologies to share their experiences and findings. This will help educate others with similar conditions.
Healthcare organizations, including hospitals, health systems, pharmaceutical companies, and other similar groups, can use social media for many purposes.
Thus, social media provides a new communication channel for HCPs to network professionally to share and exchange medical information in ways that were never before possible.
Studies have shown that social media can significantly enhance a medical center or hospital’s image and visibility. Through surveys, it has also been proved that a hospital’s social media presence would strongly influence consumers’ choice regarding where to go for services.
Healthcare organizations have successfully attracted new patients through the use of social media. It also provides a library of blog posts, podcasts, and webinars to engage and gain information.
These are just a few of the best practices on how to leverage social media in healthcare.
It allows users to create a personal profile, connect with
others, exchange messages, and join community groups. It is one of the most popular sites on the Internet.
It is a micro-blogging site that allows users to communicate and share information through short messages or tweets. It is one of the fastest-growing channels.
It is a dynamic, business-oriented platform where people share their professional accomplishments and discover potential customers.
It is a media sharing platform that allows users to view and share videos with a global audience. It can provide quick bursts of information and entertainment.
Social media is now a regular part of daily life. More than 50% of adults and even senior citizens are on social media. Senior citizens are seen updating and educating themselves about their health via information and facts on social media. People’s time on social networking sites has increased by 43% and has continued to become the single greatest time-consuming internet activity. Apart from that you can also explore organic SEO services to complement social media.
If you are a healthcare provider, facility, or clinician looking to take advantage of social media for your business, get started with your RISK-FREE 15 day Trial with BoTree Digital.