Voice search revolution is near because every demographic is using voice search on a regular basis. On average, 20% of the total searches on google are from voice assistants. Voice assistants like SIRI, Alexa, Cortana and many more will dominate the future. After analyzing the current voice search marketing trends, it is expected that voice searches will takeover by 50 to 60% of the total searches by 2020.
Well, we all have heard about the google assistant by Google, Siri by Apple, Alexa by Amazon and Cortana by Microsoft. They all are smart Artificial Intelligence (AI) powered bots that use sophisticated natural-language processing and Machine learning to help you process your query quickly.
According to sources, around 22% of voice search consumers use it to find local information, 27% of users find the website of business via voice search. Voice assistants can help you access your social media platform at the ease of just one command. Be it for opening the social profile, sending a message or replying to a message.
Question: How many times a day do you use Voice Assistants?
According to current statistics, close to 12% of the users are using voice search to communicate with others on social media. And since Facebook is the largest of all the social media platforms, it is undoubtedly ahead in the race from Twitter and WhatsApp.
Facebook has already started beta testing on its popular messaging platform, “Facebook Messenger”, allowing users to send and read messages on its messenger platform with the help of voice assistant.
But it is still in the beta phase, and we cannot define when it will be available for all. But till then, there is a lot that you can experience on the messenger like an automated reply, quick reply, etc.
Behind Facebook, the largest professional network Linkedin has already enabled voice Assistant-powered writing and quick replies based on the message.
“Ok Google open my Whatsapp”, that’s exactly five words you need to open your WhatsApp messenger right from your phone without even navigating through the menu, or searching for WhatsApp in the home screen, and of course, without using your hands.
Here’s how it would look like:
One another voice search marketing example can be “Ok SIRI post good morning on my twitter account”. To begin with, you need to enable SIRI and grant permissions. Once you have given the necessary permissions, it will show you a preview of your post. You can edit it if it’s not the way you want it to be, add your favorite emojis and hashtags, etc. That’s it! You just posted your tweet without even opening your Twitter account on your phone.
Now since we know the ways, a voice assistant can help you manage your social media account in a hands-free manner. The big question is – how will it impact the engagement rate? It will have a significant impact on the social media platforms’ engagement rate, and voice assistants are one of the major reasons for the declining global engagement rate on Facebook.
So we can say that it is just the beginning of the age of voice assistants. We are likely to see much more usage of voice assistants in social media rather than just posting a message on the social media platform. Feel free to share your thoughts in the comments section below