Search engine optimization, or commonly known as SEO is the lifeline of every website. How? Let’s see an example. Imagine you have to purchase a mobile phone. The following image shows the first step you take –
You search Google, the prominent search engine, for the phones within your budget. And that’s the end of your job. From here on, the search engine does the rest of the work. Here’ what the next step looks like –
The search engine shows you a long list of websites that offer phones within your range. The best website which is the most relevant to your search query and provides the highest quality content appears at the top. What happened is that Google’s algorithm crawled the most relevant websites according to your search query and brought the best website at the top from its list.
The websites that appear on the first page are the result of effective search engine optimization. SEO is relevant because Smart insights report that there are 3.5 billion daily searches on Google. Imagine the traffic any website will get if it appears on the front page of Google.
Today, SEO is more important than ever. As a digital marketing strategy, it is the primary source of traffic for your website. Your website represents everything your business does. It acts as your visiting card, and thus drives the most traffic on the internet. SEO helps these visitors find your website quickly when they are looking for a specific requirement in your industry that you can fulfill.
Organizations are constantly competing with each other to make their mark online. It is easier to get lost online in 2020 and never be found again. However, adopting the best SEO practices and techniques can help your business stand firmly in the digital world.
If your company has a website that still isn’t listed on the top page of search engines, you are in dire need of an effective search engine optimization strategy. The importance of SEO cannot be emphasized enough. Here are a few points that illustrate what search engine optimization can do for your business –
When your business creates good content, SEO acts as the fuel to boost your visibility, traffic, and sales. SEO is an organic way to drive customers to your online storefront. From brand awareness to maximizing revenue, SEO can help your business achieve a long list of goals.